UTM Parameters Explained

Know exactly where your traffic comes from. Stop guessing which campaigns work.

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The 5 Parameters

  • source = where (google, newsletter)
  • medium = how (cpc, email, social)
  • campaign = why (spring-sale)
  • term = keyword, content = variant
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Common Mistakes

  • Spaces create duplicates
  • Mixed case = split data
  • Internal links = broken sessions
  • No naming convention = chaos
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Naming That Scales

  • Always lowercase
  • Hyphens not spaces
  • type-description-date pattern
  • Document in a shared sheet
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Our builder auto-lowercases, validates, and copies your tagged URL with one click.

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